The latest issue of Batman Inc came out this week with a Big Thing Happening in it. Here are two stories of how people treated their regular customers, one pooey, one great.
First, for the last few years whenever a Big Thing happens in a Marvel or DC Comic, the companies themselves do their best to spoil the damn story for all their readers, getting big headlines in publications that usually don’t give a damn about comics with press releases about Spider-Man unmasking, Captain America dying, The Flash getting a sex change and so on (I may have made one of those up). In understand this works, the books sell better, maybe some new readers get picked up (though beyond the specific Big Thing issue, I doubt it), and maybe some other books sell better that week too. But people who have already been following the damn comic get the ending ruined if they so much as open their web browser on the wrong Wednesday. I get that companies need to promote their books, could you at least wait until the next day so that people who are going to read the story anyway have the chance to enjoy it?
But anyway, I wasn’t going to get to a comic store until today anyway, so there was little chance I would’ve gotten to this issue unspoiled, but what was worse, all the people moved by the news story or foolishly believing they could save this issue for a fortune someday had days to get to the store before me, so I wasn’t surprised not to see the issue on the shelves anymore. But, for some reason, as I was checking out, I just thought I’d ask. ”I assume you’re all out of the new Batman, Inc,” I said.
“Nope,” said the comic guy. ”We set a stack aside just for our regular customers.”
BOOM, Batman. Customer loyalty cemented.
To return the favor, that’s Fun 4 All Comics in Ypsilanti, MI, by the way.